Master of Business Analytics -School of Management

OVERVIEW

The Master of Business Analytics is designed to produce skilled talents in Business Analytics to meet the needs of talent in the big data era and the industrial revolution 4.0. The program answers the industry’s demand for a skilled pool of graduates who can apply data analytics skills to solve business challenges. It also provides exposure to students for circumventing the practical-based business analytics problem. This program is suitable for fresh graduates who plan to pursue a career as a business analyst and working adults who are seeking career advancement or change. This program prepares graduates to “Be Relevant, Be Different and Be the GOLD Talent”

CORE COURSES (24 UNITS)

  • Analytics Edge
  • Research Method
  • Management Insights
  • Statistics for Analytics
  • Data Programming and Predictive Analytics for Business
  • Data Storytelling and Visualization

ELECTIVES (12 UNITS)

  • Accounting and Finance Analytics
  • Advances in Digital Technology
  • Human Resource Analytics
  • Collaborative Foresight
  • Data-Driven Insights and Actions
  • Marketing Analytics
  • Web and Social Media Analytics
  • Financial Technology and Digital Innovation
  • Economic Insights

*Electives: Availability is based on the number of student enrollment

PROJECT (6 UNITS)

  • Analytics Lab

CONTACT:

Postgraduate Office
School of Management
Universiti Sains Malaysia
11800 Pulau Pinang, MALAYSIA
Email: som@usm.my
Website: www.som.usm.my
Phone no: +604 653 2398 / 2520
Facebook: USMmanagementschool 
Instagram: usmmanagementschool 

Applicants should possess the following:

A. Bachelor’s degree in Management, or any other related and recognized degree

1. CGPA of at least 2.75 / 4.00; or

2. CGPA between 2.50 – 2.74 with the following additional conditions: or

a) Research experience for at least one year; or
b) Work experience in related field for at least one year; or
c) At least one (1) academic publication in the relevant field; or
d) Grade B for major / elective courses; or
e) Grade B+ for final year project

3. CGPA between 2.00 – 2.49 (Bachelor’s Degree with Honours) with the following additional conditions: or

a) Research experience for at least five (5) years; or
b) Work experience in related field for at least five (5) years; AND
c) At least one (1) academic publication in the relevant field; or
d) Grade B for major / elective courses; or
e) Grade B+ for final year project

B. APEL A (Level 7)

(Applicable for International Applicants Only)

  • A minimum score of 40 for TOEFL (Internet-based); or
  • A minimum of Band 7.5 for TOEFL Essentials (Online); or
  • A minimum of Band 5 for IELTS; or
  • A minimum score of 47 for PTE; or
  • A minimum score of 154 for Cambridge English (CAE/CPE); or
  • A minimum score of 154 for Linguaskill Online; or
  • A minimum of Band 3.5 for MUET

Exemption can be given if:

  • English is the candidate’s mother tongue or National Language; or
  • The candidate graduated from an Institution of Higher Learning in which the medium of instruction is English
  • Full-time: Mininum 2 semesters / Maximum 4 semesters
  • Part-time: Mininum 4 semesters / Maximum 8 semesters
  • April & October
Malaysian (MYR)International (USD)
  • Registration Fee : 310.00
  • Tuition Fee : 430.00 x 42 units = 18,060.00
  • Convocation Fee : 200.00
  • Registration Fees : 222.50
  • Personal Bond : 1000.00
  • Tuition Fees : 150.00 x 42 units = 6,300.00
  • Convocation Fee : 50.00

** Fees are subject to change

Master of Professional Management - School of Management

OVERVIEW

ABOUT THE PROGRAM

The Master of Professional Management (MPM) offers an academically rigorous and professionally relevant program of study in contemporary management practices. The programme is tailor-made to equip students with requisite management and leadership skills that will promote their professional growth and career advancement. With an MPM, students are armed with the knowledge to help prepare them for managerial and leadership roles in their fields.

Why Join Us?

Competency-based curriculum; co-created with industry partners.
Specialised content; focuses on high performance and adaptive management skills.
Well trained teaching professionals
Suitable for prospective, young and middle range professionals from various disciplines

Program Structure
42 credit units
10 subjects including Field based Project
6 core, 3 electives and 1 project

Core Courses (Compulsory)

  • AOW501 Management for Professionals
  • AOW 502 Accounting & Finance for Professionals
  • AOW503 Leadership Dynamics in Digital Era
  • AOW504 Strategic Management
  • AOW505 Organisational Development and Change
  • AOW506 Research Method

Electives (Choose any THREE (3) courses)

  • AOP508 Business Analytics for Professionals
  • AOP509 Enterprise Risk Management
  • AOP510 Economics for Professionals
  • AOP511 Negotiation Dynamics
  • AOP515 Safety and Health Practices
  • AOP512 Talent Management
  • AOP513 Client Centricity
  • AOP514 Taxation
  • AOP516 Professional Ethics

Project (Compulsory)

  • AOW507 Field Based Project

Synopsis of Courses

The followings are brief overviews of the courses:

AOW501 Management for Professionals

This course explains the functional and contemporary approaches to management through planning, organizing, leading, and controlling. It introduces to the students the foundations of management and issues surrounding managing internal and external environment, building organisational structure to maintain agillity, mobilising talents and motivating workforce to achieve optimal performance.

AOW 502 Accounting & Finance for Professionals

This course will emphasise on the learning terminologies, methods and techniques that can be applied in real business situations. While computational competency is important, this course will lean more on the application of techniques, analyzing results obtained and making recommendations that go beyond cost and financial aspects.

AOW503 Leadership Dynamics in Digital Era

This course is designed to elaborate about the contemporary leadership skills which are critical in the value creation process of successfully bringing a new breed of firm. This course will explore the various dynamics of leadership and the dimensions of leadership that are relevant to the digital era.

AOW504 Strategic Management

This course concentrates on ways in formulating, implementing, and evaluating strategies. Strategic-management concepts and techniques are studied. Students will use the knowledge acquired from previous business courses, coupled with new strategic-management techniques learned, to chart the future direction of different organizations.

AOW505 Organisational Development and Change

This course enhances students’ understanding of the areas of organizational development ranging from orientation to career development and organizational development and provides a clear understanding of the concepts, processes, and practices that form the basis of effective OD.

AOW506 Research Method

This course provides students with basic concepts and process of conducting a research including various research methods and designs. Students will acquire the knowledge and skillsets to undertake an original research with good ethical research practices.

AOP508 Business Analytics for Professionals

This course explains the scientific process of transforming data into insights for analytics-driven business decision making and make future prediction. It covers the methodologies, issues, and challenges related to analyzing business data. It prepares students to understand business analytics and become leaders in these areas. Students will learn to apply analytical tools, algorithms and methodologies to solve business problems. Students will also go deeper into advanced investigative and computational methods for developing their personal analytical skills and perspectives. Potential analytical tools will be used whenever applicable based on the simulated business examples.

AOP509 Enterprise Risk Management

This course discusses risk management from the perspective of non-financial corporations. The course examines various types of risks including market risks, credit risks and operational risks and risk-management. It ialso focuses on procedures in the context of the general framework of enterprise-wide risk management (ERM).

AOP510 Economics for Professionals

This course covers the basic economics principles to be applied by professionals in making sounds business decision, taking into account the microeconomics of demand and supply forces in transactions, theory of consumer and customer behavior, and the principle of production and cost analysis in supplying profesionals products and services

AOP511 Negotiation Dynamics

This course develops the negotiation style in a challenging, action-oriented, international environment to develop skills and strategies to negotiate. Students will be exposed to the understanding of negotiation dynamics, prepare for uncertainty, learn to craft agile strategy and be quick in changing circumstances and how to build the negotiation competency.

AOP515 Safety and Health Practices

This course is designed to enhance the understanding in regard to safety and health at workplace. It will expose about the fundamentals of health and safety, the acts related to Health and Safety at Work, and provides the understanding of study risk assessment and the working environment.

AOP512 Talent Management

The course explores key aspects of talent management from developing core competencies to the design and implementation of performance management systems that include identifying, evaluating and developing talent, to provide performance guidance for individuals and teams to encourage employee engagement. Experience-based learning is also practiced in providing exposure to students

AOP513 Client Centricity

This course focuses on the essential elements of customer services including conflict resolution, communication strategies, emotional intelligence and utilises strategies to build employee self-motivation to offer world-class service. Students will be exposed to the knowledge on the ways to approach customers, as well as to communicate effectively and confidently.

AOP514 Taxation

This course is designed to develop an understanding among candidates of the concepts and principles of personal, business and corporate income taxation, taxation of specialised entities, withholding taxes, etc. Besides these, legislation relating to real property gains tax and investment incentives will also be covered.

AOP516 Professional Ethics

This course provides the understanding of the ethical principles and the issues related to ethics among professionals. Part of professional ethics is the understanding of the ethics of other professions: and ethical behaviour. Students will also be exposed to the ethical decision-making and general professional conduct in comtemporary society

AOW507 Field Based Project

This course is designed for students to apply the research skills in business problems in the global business environment. The course provides opportunity to students to leverage techniques and methods analytics in analysing the business problems and recommend feasible business solution.

Further information are posted at https://anyflip.com/ueaxr/qtvv/ or contact us at dean_man@usm.my

Applicants should possess the following:

A. Bachelor’s degree in Management, or any other related and recognized degree; or

1. CGPA of at least 2.75 / 4.00; or

2. CGPA between 2.50 – 2.74 with the following additional conditions: or

a) Research experience for at least one year; or
b) Work experience in related field for at least one year; or
c) At least one (1) academic publication in the relevant field; or
d) Grade B for major / elective courses; or
e) Grade B+ for final year project

3. CGPA between 2.00 – 2.49 (Bachelor’s Degree with Honours) with the following additional conditions: or

a) Research experience for at least five (5) years; or
b) Work experience in related field for at least five (5) years; AND
c) At least one (1) academic publication in the relevant field; or
d) Grade B for major / elective courses; or
e) Grade B+ for final year project

B. APEL A (Level 7)

(Applicable for International Applicants Only)

  • A minimum score of 40 for TOEFL (Internet-based); or
  • A minimum of Band 7.5 for TOEFL Essentials (Online); or
  • A minimum of Band 5 for IELTS; or
  • A minimum score of 47 for PTE; or
  • A minimum score of 154 for Cambridge English (CAE/CPE); or
  • A minimum score of 154 for Linguaskill Online; or
  • A minimum of Band 3.5 for MUET

Exemption can be given if:

  • English is the candidate’s mother tongue or National Language; or
  • The candidate graduated from an Institution of Higher Learning in which the medium of instruction is English
  • Full-time: Mininum 2 semesters / Maximum 4 semesters
  • Part-time: Mininum 4 semesters / Maximum 8 semesters
  • April & October
Malaysian (MYR)International (USD)
  • Registration Fee : 310.00
  • Tuition Fee : 430.00 x 42 units = 18,060.00
  • Convocation Fee : 200.00
  • Registration Fees : 222.50
  • Personal Bond : 1000.00
  • Tuition Fees : 150.00 x 42 units = 6,300.00
  • Convocation Fee : 50.00

** Fees are subject to change

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